Hugo Pérez: Sparked and the Art of Rebellious Leadership
Jessica talks with Hugo Pérez, an Emmy-winning storyteller, strategist, and founder of Local Boy Co., a creative consultancy and studio helping organizations find their message, sharpen it, and make it matter. A full-stack marketer with more than two decades of experience, he has led transformative work across advertising, higher education, startups, nonprofits, and brands—including Starbucks, Taco Bell, Allstate, MTV, Mars, AstraZeneca, and AT&T. Most recently, he served as CMO of a global plant-based food brand. Hugo is a speaker, mentor, educator, and author of Sparked: Rebellious Leadership Beyond the Ordinary. Across every platform, his work reflects one conviction: bold and honest stories remain among the most powerful tools we have to move people and ideas forward.
Learn more about Hugo and his work at localboycreative.com.
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About The Ampersand Manifesto:
What happens when you refuse to choose just one path?
On The Ampersand Manifesto, host Jessica Wan sits down with “the most interesting people at the dinner party” – those who have made their mark in two or more seemingly different worlds. Through candid conversations, we explore what it takes to navigate multiple callings, find the connection points between them, and redefine success on our own terms. Together, we’re co-creating The Ampersand Manifesto: principles for leading a multi-passionate life.
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About your host, Jessica Wan:
Executive Coach | Classical Singer | Former Marketing Leader & Tech Executive
Jessica helps founders and leaders make the invisible visible. With 20+ years of experience scaling brands like Apple, Smule, and the San Francisco Opera, and as an ICF-certified executive coach, she provides the clarity and strategy needed to lead bravely and find fulfillment in a multi-passionate life.
Work with Jessica: Book a Free Intro Call
Join The Cohort: An Ampersand Community for Dual-Career Professionals
Follow the Journey: @ampersandmanifesto
Connect: Jessica’s LinkedIn
Listen: Singing Excerpts
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Credits
Co-produced and hosted by Jessica Wan
Co-produced, edited, sound design, and original music by Carlos Schmitt
