How to Improve Productivity Using Visual Tools with Liron Lavi Turkenich, Typeface Designer and Productivity Expert

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People in Israel, we're trying
to find new ways to be hopeful,

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I would say.
And I think that elaborate

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provides this alternative
Narrative of seeing what's

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around us and perhaps
rediscovering hoping in certain

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aspects.
And I think in aspects that are

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less than government or know
any, any political party that

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says something about you.
But more of a Grassroots

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movement, what fuels, a multi
passionate life, I'm Jessica

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one.
And in this podcast, Cast, I

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interview people who straddle
two, completely different

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worlds, I call them ampersands
and we are collectively

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designing.
The Ampersand Manifesto, I'm

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delighted to be talking again
with their own love.

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Eater can H typeface designer
and productivity expert and a

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self-described multi passionate
since graduating from the

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University of reading with.
Masters Degree in typeface

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design.
Their own has been designing

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custom multilingual typefaces
for global companies,

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specializing in Hebrew, she is
the founder of our everyt, a

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hybrid writing system that
merges Hebrew and Arabic and has

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received wide recognition for
its Ingenuity and scope she

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spoken at tedx Vienna South by
South West London, design Museum

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and more as a Productivity
expertly Roan writes and speaks

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about visual productivity.
A system.

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She created for visual
processors to help navigate

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through the personal and work
overwhelm of Modern Life, their

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own.
Welcome to the show.

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Hi, I'm so happy to be here
again.

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We've gotten to know each other
through a wonderful leadership

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accelerator program called the
wise women's Council.

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I always think of you as their
own calling in from hi.

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Oh, Israel haifa's, where you
grew up, and where you're now

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raising your own family, how has
Haifa shaped you as a designer.

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I think that I always felt that
I face my home base, my roots,

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and it was a really safe place
to travel from and to come back

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to.
So I did a lot of traveling as a

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child and still, I do a lot of
traveling, but returning to

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high-five with.
You know, with this really

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specific scenery of green and
nature and the sea is always

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just tart extending for me.
And I think that's also living

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in a city that is semi City.
I would say because it is a city

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with lots of, you know, traffic
lights and everything.

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You expect the city to be but we
live really close like a one

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minute walk from the forest from
nature.

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So it's this mixed of, you know,
Serene and The business of a

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city.
And that's a lovely place to be.

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When did you start to have an
interest in typeface design?

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If I think back I was interested
in letters and communication

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with letters as a very young
child.

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I remember myself writing on we
know we'd letter set, writing

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the words lyrics from songs on
my closet in my bedroom and I

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was just surrounded with words
and Around with myself with

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letters, I used to draw in my,
in my diary, or in my journal

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when I was in school for years.
Only, when I graduated my

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teacher told me.
Oh, you've got blue eyes.

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I've never seen your eyes
because you're, you were always

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drawing letters.
You're doing so but things

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didn't really click that I like
letters.

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And that this is a way of, you
know, of life for me just until

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I started studying visual
Communication in my undergrad.

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So this is the moment that
everything clicked because I

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understood that there is such a
profession called typeface

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design and typography, the art
of letters.

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That was a really huge click for
me.

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You invented out of rit in a
quest to connect.

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And as you say in your tedx talk
to quote, make two parallel

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lines or lives meat, out of it
has become more than a writing

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system.
It's become a movement and a

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symbol of unity.
Where are you now in the journey

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for our of it?
Well, I am a decade in, so a lot

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of shifted I still love this
project, it is You know, it's my

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life's Mission but I love seeing
how it evolved into how I evolve

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in it.
And to be completely honest,

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this is like, you know, like a
marriage.

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I'm just now, renewing my vows
with out of rate and learning

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also how I'm changing and how it
should change and shift and you

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know, grow maybe a bit
differently.

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You know.
Exactly in these days I'm

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discovering this and thinking
about this and contemplating a

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lot on where it should go
Howard.

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Should extend should it expands
may be too narrow?

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All these thoughts are, well,
they're expected after decade

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into a project, but if I, if I
think back I think the project

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itself is very organic, it grows
and it shifts, you know,

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monthly.
Even that's really exciting to

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see, you know, where I'll be
with it in six months, for

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instance, so many of our
listeners speak English and

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possibly other languages.
I myself do not speak Hebrew.

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Or Arabic?
What is the significance of

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connecting?
These two languages where I can

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answer it in a personal level
and the national level maybe.

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But as a personal level, and
this is what's the most

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important for me to begin with
is that this was actually a

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notion of ignoring and
rediscovering something that's

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been around me for my whole
life.

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Because in Haifa there are
people who speak Hebrew as their

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native Target and people who
speak Arabic.

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And I've Ever never learned
Arabic and it actually never

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bothered me and this is the part
where I'm talking about these

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parallel lines because I used to
say that Hi-Fi the city of

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coexistence, but actually, it's
not really coexistence but more

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of a parallel existence and you
know, by understanding what's

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happening around me and stopping
to ignore one whole script.

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And, you know, culture people
language and ideas.

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I think that this is where it
starts from for me and then The

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start resonating with it and I
also think that that are less

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than government or you know any
any political party that says

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something about you.
But more of a Grassroots

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movement actually.
Yeah, it's really about the

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people and your community
exactly and how everyone

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connects to it and people can
connect to it in so many so many

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angles and always different
prisons that I discover.

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Every time I give a talk, people
are coming up to me later.

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Or with different ideas that
they have or different ways that

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it touches their lives at the
Expo 2020, Dubai.

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A huge out of rip sculpture with
the words towards tomorrow was

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unveiled at the Israeli
Pavilion.

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What did this mean for you?
This is such Such a beautiful

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moment because when I was
designing, it, I was designing

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on a 15 inch screen in 2D and I
I was told that this is for

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Dubai, and at that time there
was there were no, you know, any

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peace, treaties between Israel
and Dubai, and the Emirates.

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And I knew that I'm actually
designing something in a very

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small scale to be displayed in a
place that I will never set foot

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in.
And when it was actually

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possible to go to Dubai, I
Couldn't believe that I'm seeing

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this.
First of all, I've never seen

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all of it in such a huge scale.
And when I was designing, I Was

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preparing.
It was so hard for me to imagine

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something that too big and that
impact.

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For also it's about it's not
about me and ignoring signs in

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my hometown.
Now it's about the world and

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it's about how open and
welcoming we are.

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And a lot of people who are who
have nothing to do with Hebrew

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or Arabic, could still see this
huge sculpture and interact with

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it.
It in several different ways

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that was very meaningful for me.
You talked about out of it, as

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kind of like a marriage and I
was thinking about it as kind of

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a baby.
And you have three, human

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children.
A spouse at least one dog, maybe

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more.
Well, I'm Doug.

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How has how has your family and
a growing family.

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Especially in this last decade
added to the multi, passionate

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nature of your life.
I think that when we decided to

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To have a family, we decided to
very mindfully that our children

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will fit in with our with our
lifestyle, with traveling with

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career and we are doing it
still.

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So we're we're traveling a lot
with them and we're doing a lot

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of things that I will also say
that this they are teaching me a

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lot about how to slow down.
So I always talk about this

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multi passionate part of me as
you know, a fire growing and

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there is absolutely no way.
Way to shut it down or to turn

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it off even.
And when I'm with my kids and I

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really have no option.
So we're, you know, we were on

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the carpet.
We're playing something I can

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dream all the dreams, I can have
all the ideas but I cannot act

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on them.
So it really does teach me how

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to be a bit more slow, which is
something I very much care for,

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let's switch gears and talk a
little bit about productivity.

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How do you think?
Out your work as a designer.

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And as a productivity expert,
what distinctions do you make

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between them and where do you
see overlap?

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I think I came into productivity
by by necessity and I'm speaking

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of productivity as you know, as
a code word because I don't

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think that productive is, you
know, producing a lot of time in

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a very mindful productivity,
basically, knowing where you're

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headed headed, and not being
Over overloaded just mentally

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overloaded with things and how
to get to, where you want to

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get.
So it did start as a necessity

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because apart from type design
and that of weight, I do a lot

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of other things and I started
just trying to figure out when

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I'm working on.
What, how I'm dividing my time,

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how I'm reflecting and thinking
that, I'm actually happy with

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how my days ago, and I started
reading so much so many books.

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So many articles and as a visual
person, I started feeling that

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it's very hard to comprehend all
the texts and I started

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realizing that I'm actually
sketching and drawing a lot of

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diagrams for myself and to help
me visually see what's

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happening.
So I think that as a designer, I

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have this this Grill to make
sense of text and of content,

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make sense of it in a visual way
so people can understand it,

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maybe even like, Like let's
imagine a logo that you see for

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a company by just looking at the
logo, you understand a lot about

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the company.
So by seeing your diagram or a

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system it's very easy for you to
understand.

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What else are you expecting to
do?

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How did your day go?
So this is how I started with it

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and I started seeing that by
writing about it and talking

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about it.
And getting workshops, people

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started really telling me that,
it helps them with things that

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they didn't think that they
could do before.

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So.
That was a really nice way to

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connect design and productivity.
Where are you in your journey?

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Now with visual productivity as
one of your projects and moving

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forward into really a time
where, I think a lot of people

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need this type of framework to
thrive in their work.

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I'm now in the middle of working
on two separate projects within

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with visual productivity and I
will say, That's a lot of the

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material is in Hebrew and
currently is being translated,

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because I understood from a lot
of my friends and colleagues

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that they're interested in
reading that too.

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That's maybe, you know, the
balance between local and

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international, but I do have two
two projects or two streams.

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And one of them is it's called,
well, I don't have the formal

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name but something about the
compartments, the best gifts

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that we put everything we have.
And the fact that most of us

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don't have a map, a visual map
for where we put all the

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incoming stuff in our lives.
Once we have a map, that's that

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map doesn't change much the
input or let's even call this

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laundry baskets.
It doesn't really matter what

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you put in there but as long as
you know that this basket is for

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this and this F is for that
that's super helpful and looking

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at the Frameworks and the
blueprints of people online.

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It doesn't really apply to
everyone.

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So this this map really needs to
be very personal to anyone.

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You have to know exactly what
your baskets are.

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They would be very different
from mine for sure.

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So just finding a place for
everything and organizing it

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visually is one thing and the
other is how to make a project

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come to life, how to make a
dream come to life and make the

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Project's Real by working
visually on your systems and

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Milestones and so on.
I think a lot of this could be

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applicable to a Sands for sure.
Exactly.

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I think that may be the hardest.
Challenge for me as an

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ampersand.
As I learned from, you is

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knowing how to reduce my guilt
to a minimum.

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So, when I'm working on one
thing, not to be so guilty of

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not working on the other things,
this is such a work in progress,

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for me.
It's not that easy.

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I will say when I'm working on
one project, what happens to the

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other eight?
Why are they not getting

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attention?
Yeah.

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What have you found?
That has helped you along the

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way with not feeling the guilt
as much.

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I'm doing a lot of Reflections
and other visual Reflections as

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well and doing a lot of
reflections of what I've

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achieved, a lot of that.
Because I always tend to think

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that I didn't do as much as I
hoped or that I, you know, I'm

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thinking about the eight
projects that I didn't touch and

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not about the one project that
they did make progress in.

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So a lot of working visually on
that, I have an exercise that I

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do for myself which is called my
Late and I, I load all the, you

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know, all the brain dump or the
stuff I have to do, and I put it

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on the plate.
I basically write it down on an

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elliptical form, and then I
clear my plate and start

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removing things.
So I have all these exercises

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for myself of both reflecting
and knowing how much I did

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accomplish and making myself
feel better, because most of us

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do accomplish things, no matter
how we feel about it and the

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other is really seeing, you
know, the full picture.

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What's on my plate?
Right now.

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Yeah, and for multi passionate
people, there tends to be a lot

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and a lot that is colorful and
diverse and different, right?

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Let's take a moment to pause and
reflect what's on your plate.

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At the moment outside of Hosting
this podcast, I partner with

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leaders in the workplace as they
rise.

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So perhaps you've gotten a
promotion landed, a new role or

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00:16:04,700 --> 00:16:08,000
taken on a lot more
responsibility and you need a

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00:16:08,008 --> 00:16:11,500
trusted sounding board to
support you as you support your

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team.
I coach individuals and

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Leadership teams to rise to the
challenge with my a and blend of

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00:16:19,000 --> 00:16:23,000
analytical and creative.
If any of this intrigues, you

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00:16:23,200 --> 00:16:25,100
reach out to me at Jessica
one.com.

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Now, back to the show.
So Al Along with being a

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typeface designer and having a
family and being a productivity

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expert, you are currently
working on a book project

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Printing, and Publishing your
version of the Haggadah a Jewish

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traditional cultural book for
Passover for families.

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How did this project come to be?
Well, right now, as we speak,

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there are 3,000 copies of the
book in my basement.

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Some are going for free sale for
pre-orders and some are just.

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Yeah, we're working on promoting
and marketing.

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This, this project is another
example for another business

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that just happened out of it.
Very, I don't know, a moment, a

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spark of an idea of seeing Oh
there's a gap in the market.

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There is no this Haggadah book
is it traditional book but you

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don't have to be.
It's very controversial book in

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Israel for the holiday of
Passover.

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And I just realized that there
is no actual good book like a

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children's book that is fully
Illustrated for for kids.

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And this part of just made me
immediately you know, that fire

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that we spoke about.
I called friend from school and

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they told her.
Hey do you want to be my

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co-founder?
And she said, well yeah, sure.

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And we approached an illustrator
and we've read working for on it

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for four years on and off.
And this is also, you know,

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thinking about on and off of a
sentence, we always have this

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part that one of our project is
on the back burner and well we

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have to try and be okay with
that, they had I was on the back

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burner for months and then it
returned and then it went back

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to the back burner and now it's
finally out.

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So it just shows my set me and
and you know my my colleagues

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that even though it did take
four years, it did come to life

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at the end.
Within this really matter how

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long it takes, just the thing
that it does, no get to a

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completion at some point.
That's such a huge satisfaction.

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Congratulations, I'm now
picturing all these stacks of

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books and boxes in your
basement.

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Yes, there are a lot.
I would say, it will be so

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exciting.
Exciting to get those out there.

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Yeah, it is very exciting.
It's nice to see the finished

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product.
I'll have to say because in a

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lot of weight there is no The
finished product actually is

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this Venture will go on.
I hope for as long as I live and

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and this this book is, you know,
it's out and that's it.

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So that's nice to have multiple
projects with different outcomes

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in my life.
You are also very active in the

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design Community for several
years.

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You've organized and curated a
conference called a type.

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I, it's an International
typeface Conference and you've

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also co-run the mentorship
program.

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RAM on the international
alphabets Network which supports

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women and non-binary people in
the field.

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What have you learned from your
community, involvement?

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Well right now we just literally
two days ago we opened our sixth

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or seventh cohort of the
mentorship program and I think

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that basically community and the
type design Community is another

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form of aggravate.
For me, it's another form of

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connecting people through
letters.

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The thing we all love is is
letters and type, and this is

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what connects us together.
So this is what connects the

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mentors and the mentees.
This is what connected Connects

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all the audience of that
conference.

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They are interest for that.
So just seeing how there are so

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many people who are interested
in, basically every Niche and

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working with that and trying to
make an impact, trying to make

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the industry better.
Trying to change lives of people

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who can't afford formal, type
design education, and having

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amazing mentors Professionals in
our field.

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Give their time for free to
guide these people.

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That's just so nice.
The round you live life in a way

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that is so inspiring very much
following your passions your

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spark that fire inside you.
What advice do you have for

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people who are pursuing or
thinking of pursuing the empress

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and life?
I think that if they are

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thinking to persuade, they they
really don't have any other

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choice.
If you are like this, then you

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are like this and if you are
hesitating, then it's probably

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fear because you are like this.
And and I would maybe my advice

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for people who do feel that it
burning in them, is try to start

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the other thing.
Very small, very tiny, you don't

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have to open.
Company and another company you

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00:21:21,900 --> 00:21:24,900
can just start by writing
something you can start by

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Consulting to someone.
It doesn't have to be a huge

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transition.
You don't have to split your

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life in half.
You can still be doing your main

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thing for 95% of the time and
just educate these you know 5%

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to this thing that's burning in
you.

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And then I think that with time
these things start to find their

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own balance for you.
It doesn't have to be 50/50

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balance, it doesn't have to be
50/50 ever actually.

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And you will find your balance
in it.

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If that's something that's
really true to you.

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And if someone is listening and
they are just not understanding

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what this Ampersand thing is.
I don't know, I think that maybe

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00:22:00,900 --> 00:22:03,600
something in them does that's
want to discover more.

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So I would try to find this
tiny.

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Tiny, tiny Pebble that can start
something new.

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A pebble that gets ignited and
leads to a spark.

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I recently re-watched, your tedx
talk and your quote at the end

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really stood out to me, you said
training our mindsets to accept

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00:22:25,100 --> 00:22:28,700
two things that seemingly clash
and putting them together.

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Creates a hole that is so much
bigger than the sum of its parts

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and I immediately thought.
Oh my goodness, this this is

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something that should be in the
Ampersand Manifesto.

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What else do you think should be
in the empress and Esto.

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I would say that the love for
learning is something that's

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really, really true for a second
because when you, when you have

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two things or at least two
things that you're doing, you

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have so such steep learning
curves.

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You have to start learning so
many new things.

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If someone who does just one
thing will have one learning

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curve.
You would have several and you

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really have to be okay with
sitting in that discomfort of

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being a newbie and not really
knowing what you're doing.

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You have to be okay with that.
So I think that's also something

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that's maybe know kind of
icterus six of them persons

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Their own.
It's been such a pleasure

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talking with you today, folks.
You can check out their owns

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00:23:30,800 --> 00:23:37,600
work at www.liberaloasis.com or
you can follow her on Instagram.

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00:23:38,100 --> 00:23:41,700
There's two handles, there is
the run love and out of it and

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00:23:41,700 --> 00:23:45,800
we'll link to these, as well as
the tedx talk in the show notes.

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If you liked this show hit,
like, subscribe and share with

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00:23:50,300 --> 00:23:55,700
your friends and fellow
ampersands, I had a chance to

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00:23:55,700 --> 00:23:59,500
listen back on my conversation
with the your own here are a few

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00:23:59,500 --> 00:24:02,400
key takeaways that came up for
me, one.

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I am so inspired by the way,
Lear own approaches her work

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00:24:07,000 --> 00:24:11,500
full of fire and passion but
also with the idea that starting

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00:24:11,500 --> 00:24:16,400
small is perfectly, okay to hear
that, the Haggadah Book Project

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00:24:16,400 --> 00:24:19,900
has been four years in the
making sometimes moving from the

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00:24:19,900 --> 00:24:23,900
front burner to the back burner
and back again that really gives

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00:24:23,900 --> 00:24:26,300
me hope.
That the many projects I want to

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00:24:26,300 --> 00:24:29,400
accomplish in my life will
happen over time.

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00:24:30,600 --> 00:24:34,900
Two collaboration is a theme
that came up again and again

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00:24:34,900 --> 00:24:37,200
throughout the groans different
projects.

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00:24:37,800 --> 00:24:41,000
Some people might have seen out
of it as the completion of a

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00:24:41,000 --> 00:24:44,400
project, but it actually seems
like creatively.

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00:24:44,400 --> 00:24:46,500
The typeface was just the
beginning.

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00:24:47,100 --> 00:24:51,500
The existence of our event has
sparked, so many conversations

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00:24:51,500 --> 00:24:56,900
at talks and workshops museums
Expose, and on social media, out

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00:24:56,900 --> 00:25:01,200
of it is a collaboration with
the world that It keeps changing

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00:25:01,200 --> 00:25:04,900
and adapting a decade in.
Three.

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00:25:05,600 --> 00:25:09,000
I really resonated with what the
Ron said about Parenthood,

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00:25:09,000 --> 00:25:13,000
forcing you to slow down.
And over time, I've come to

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realize that this is not a
negative thing.

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00:25:16,300 --> 00:25:18,500
Having a child forced me to
really look at.

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00:25:18,500 --> 00:25:22,600
And understand the pace that I
was operating at before, I've

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00:25:22,600 --> 00:25:26,200
always been busy, always moved
quickly and I've always juggled

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00:25:26,200 --> 00:25:30,700
a lot of different things.
In a way becoming a parent

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00:25:30,800 --> 00:25:35,400
showed me another way of being
in this world that is just as

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00:25:35,400 --> 00:25:39,100
valuable.
I believe we can be both to have

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00:25:39,100 --> 00:25:44,200
a naturally, busy and curious
nature and to be fully present

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00:25:44,200 --> 00:25:47,400
in the moment for a saint
parents.

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00:25:47,500 --> 00:25:50,900
It's a new opportunity and
something that we're constantly

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00:25:50,900 --> 00:25:55,300
working on.
I can't say though that I

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00:25:55,300 --> 00:25:59,100
brought my three kids to see it
because I was, you know, I to

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00:25:59,300 --> 00:26:03,700
make them proud of their mom and
they they couldn't care less.

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00:26:03,700 --> 00:26:06,000
Honestly, they were looking at
it.

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00:26:06,000 --> 00:26:08,300
They were like, yeah, cool,
where are the snacks?

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00:26:08,900 --> 00:26:12,400
So I got one for so of them,
which hopefully, they'll they'll

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00:26:12,400 --> 00:26:14,200
see in a few years and be happy
with