Alyssa Jarrett on Authenticity in All Roles: From Tech Marketer to Romance Author

Jessica speaks with Alyssa Jarrett, a romance author and content marketer based in the San Francisco Bay Area — where the only thing funnier than working in tech is writing about it. She's currently writing and self-publishing a 5-book series of Silicon Valley rom-coms. Her latest novel, Book 3 in the series, is an Armenian bakery romance titled LOVE AND PAKLAVA. As a content marketer, she worked for a decade in B2B marketing roles for tech companies, including Rockerbox, Iterable, and Ripple. Alyssa holds a B.A. in Literature from UC Santa Cruz and an M.A. in Mass Communication and Journalism from Fresno State. 

Learn more about Alyssa and find her books at https://www.alyssajarrett.com, and follow her on Substack at https://alyssajarrett.substack.com.

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Are you a high achiever, a leader, or an Ampersand looking for a sounding board? Jessica helps executives, leaders, and founders like you gain clarity and lead bravely. As your trusted advisor and growth partner, she works with you to make the invisible visible and develop an action plan to fulfill your goals. 

For nearly two decades, Jessica led marketing teams, launched products, and grew businesses at places like Apple, the San Francisco Opera, Smule, and Magoosh. As an Ampersand in many facets, she knows personally what it’s like to hold many roles simultaneously, to sit on the executive team, and to find fulfillment. With a BA in Music and a BS in Product Design from Stanford, coupled with an MBA from UC Berkeley and coach training from the Center for Executive Coaching, her unique mix of analytical & creative allows her to bring both depth and breadth of perspective into the coaching process.

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Credits

Produced and Hosted by ⁠Jessica Wan⁠

Co-produced, edited, sound design, and original music by ⁠Carlos Schmitt

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